WhatsApp is rolling out a new feature in its business account as WhatsApp is adding a new Shopping button to the app. As per Reports, WhatsApp Users will now be able to go through the catalog of local shops and businesses on the app using a new shopping button. This new button will be replacing the voice call button and according to the company, the global rollout of the same has been initiated.


This button of WhatsApp will let them see which goods or services are being offered by a particular business. It will make it easier for businesses to have their products discovered and this can in turn help increase sales.


According to WhatsApp, more than 175 million people message a WhatsApp Business account every day and more than 40 million people view a business’ catalog each month, which includes more than 3 million in India. In India, WhatsApp has over 400 million users, and the company just rolled out the Payments featured powered by Unified Payments Interface (UPI).

If a user wants to shop then, they can open WhatsApp, go to their chat and tap on the new shopping button at the top right corner. By clicking the button, users will be able to check the prices of the available items, along with the option of directly contacting the business for queries.

Recently, WhatsApp Pay has been given the nod to go live on the Unified Payments Interface (UPI) network in India with a maximum user base of 20 million in the first phase.

WhatsApp will be capped at 20 million users, compared to the 250 million PhonePe recently said it has reached.


The approval from the National Payments Corporation of India, incidentally, comes on the same day as it sets a 30% cap on transaction volume for third-party apps using the UPI network, in a move likely made to allay fears of several regulatory authorities including the Reserve Bank of India over potential monopoly risks.

WhatsApp Disappearing Messages feature is now official and will be available to all users during this month. This feature will be available on all WhatsApp-supported devices including Android, iOS, and Linux-based KaiOS devices.


Users receiving the messages can still copy the text and take screenshots within seven days.It will allow users to enable an option on individual and group chats that deletes new messages after seven days.

The ‘Disappearing Messages’ feature on WhatsApp is also different from how it works on Telegram. While Telegram lets users decide the duration before the messages disappear in a chat, messages sent to a chat on WhatsApp will disappear after seven days. Snapchat, on the other hand, deletes Snaps after they’ve been opened, deletes unopened Snaps sent to a group chat in 24 hours, and all other unopened Snaps in 30 days.


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