Micromax has made umpteen comebacks in the Indian mobile market. And the company is about to try its luck once again. However, this time, it is banking on the support from the government, with its PLI scheme announced recently. The company’s co-founder, Rahul Sharma, spoke about the plans in an Interview.
— Micromax India (@Micromax__India) October 16, 2020
In addition to that, multiple reports had mentioned that Micromax would be launching a range of phones this month. These will be priced in the budget segment for up to Rs 15,000. Reports also point out the phones will be powered by MediaTek Helio chipsets, and run on the latest Android version. Ahead of the official announcement, Micromax is teasing these new devices via its social media handles. It is important to note that Micromax never left the smartphone market but it stopped launching new models.
On 16th October, Micromax has launched its newest addition “IN” mobiles. We are waiting for more reviews to come in for this new addition.
The last smartphone from Micromax was the iOne Note, which debuted in October. It is still listed online with a retail price of Rs 8,199. With the anti-China sentiments reaching a new level, Micromax will be expected to ride on the trend. The company went on to add that it is working on a new device with premium features including “thoroughly modern look and budget-friendly”
The largest Indian mobile manufacturer, Micromax is a major player in the budget segment. Apart from feature phones and smartphones, the company also manufactures tablets and two-in-one devices. Micromax recently launched a sub-brand called Yu, whose products were made available only on e-commerce portals in India. Through the Yu brand, Micromax stepped into the health and fitness gadgets segment as well.