World Television Day or World TV Day is celebrated on 21st November to acknowledge the importance of visual media. The first World Television Forum was celebrated on November 21 in 1996 and the day later came to be known as World Television Day. The day commemorates the date on which the first United Nations World Television Forum was held in 1996.
Due to the COVID-19 pandemic, people stayed indoors because of a government-imposed lockdown. During this tough time, television became an important factor that glued family members together.
Watching mythological shows like the Ramayana and Mahabharata that were telecast after years, televisions served as a distraction from the otherwise mundane lifestyles amid the pandemic.
As theatres and cinema halls shut down due to the increasing number of Covid cases, people went back to watching movies on their televisions as they stayed indoors. Not only this, but news channels served as important sources of information. The 24 hour coverage of the COVID-19 cases, prime time debates and feature programs, TV news channels helped in keeping the viewers informed and assured them of better times ahead.
The Board of Control for Cricket in India also pulled the biggest ever Indian Premiere League, though delayed, this year in terms of viewership, engagement, and ad sales.
Television programming has had a huge impact on Indian culture ever since it was first introduced in India in 1959 with the help of the United Nations Educational, Scientific, and Cultural Organisation.
Government-owned Doordarshan was the only national channel for the first thirty years. The small screen programming began in 1980 and the shows like Ramayan and Mahabharat became immensely popular among the masses. Other programs included: Hum Log (1984-85), Buniyaad (1986-87), Wagle Ki Duniya (1988), and Yeh jo Hai Zindagi (1984).
Domestic channels like ZEE TV, Sun TV, and foreign channels like Star TV and CNN began to offer a wide range of entertainment.
Facts about television:
Did you know that Assistant of inventor John Logie Baird, William Taynton was the first human face to be aired on television? He was offered two shillings and a sixpence every week to just sit in front of the TV transmitter.
The first television advertisement ever was broadcasted on July 1, 1941, in New York. The advertisement was for Bulova Watch and lasted a total of 20 seconds. It aired before a baseball game between the Philadelphia Phillies and the Brooklyn Dodgers
The first television remote was developed in 1950 by Zenith.
The first colour TV set was produced by Westinghouse in March 1954.