On 5th January 2021, Union Education Minister Ramesh Pokhriyal and The Union Minister for Textiles and Women and Child Development – Smriti Irani inaugurated a virtual toy hackathon named Toycathon 2021 event. The event will be live-streamed by the Press Information Bureau (PIB) on its official YouTube channel. The event was held at National Media Centre, Raisina Road, Near Hotel Le Meridien, Windsor Place. As per the official statement by the Union Government, the aim of this event is to promote the use of toys as pedagogical tools for schools and colleges.


Mr. Pokhriyal said,” The ToyCathon2021 is being organized to create awareness among school students about the rich cultural heritage of our country.”


“For the first time in the history of our country, we shall see the participation of school students along with students from higher educational institutions with regards to the needs of the MSME industry in our country,” said Smriti Irani.


Under the ‘AatmaNirbhar Bharat Abhiyan’ initiated by Prime Minister, Shri. Narendra Modi, Toycathon-2021 is conceived to challenge India’s innovative minds to conceptualize novel Toy and Games based on Bharatiya civilization, history, culture, mythology, and ethos.

Toycathon 2021 is an inter-ministerial initiative organized by the Ministry of Education’s Innovation Cell with support from All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of MSME, Ministry of Textiles and Ministry of Information and Broadcasting. Currently, India’s toy market stands at around 1.5 Billion USD, which primarily is dominated by imported toys. Moreover, majority of these toys do not represent Indian heritage, civilization, and value systems.


Toycathon 2021 is a unique opportunity for Students, Teachers, Startups, and Toy experts/professionals in India to submit their innovative toys/games concepts and win large number of prizes worth Rs. 50 lakhs.

Winners of Toycathon 2021 will also get an opportunity to showcase their concepts during the ‘National Toy Fair’ starting 27th Feb which will be attended by Hon’ble Prime Minister Shri Narendra Modi. Moreover, efforts will be made to commercialize the exceptional toy concepts that will support Industry and investors.

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Toy/Games concepts based on Indian civilization, heritage, culture, mythology,history, ethos, technology, ethnicity, national heroes and important events .

Inculcate positive behaviour and good values(‘Sanskaar’).

Toys for specially-abled/ Divyanga children.

Boosting physical and mental fitness.

Using eco-friendly, indigenous, non-hazardous or recycled material.

Focus on promoting Vedic Mathematics.

Encouraging national unity and respecting the cultural diversity.

Supporting missions like Swatch Bharat, BetiBachaoBetiPadhao, Environment Conservation,

Climate Change, Digital India, Skill India, Ek Bharat Shreshtha Bharat.
Rediscovering/redesigning traditional Indian toys.

Toys for pedagogy (for teaching students’difficult concepts in Math, Science, Languages, Social Sciences, etc.)

The design should confine to basic toy guidelines issued by Govt. of India.


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