Filmmaker Vivek Agnihotri has been appointed as the new cultural representative for the Indian Council for Cultural Relations (ICCR).This is the first time in the history of 70 years of the Indian Council For Culture Relations (ICCR) that Indian cinema is also being included in other culture programs of ICCR. Filmmaker Vivek Ranjan Agnihotri will be representing culture in ICCR after accepting the charge from President Dr. Vinay Sahasrabuddhe who formalised his appointment.

Vivek Ranjan Agnihotri is also a member of the board of India’s Central Board Of Film Certification.

The Indian Council for Cultural Relations (ICCR) was founded in 1950 by Maulana Abul Kalam Azad, independent India’s first Education Minister.Its main objectives are actively participating in the formulation and implementation of policies and programmes pertaining to India’s external cultural relations, fostering and strengthening cultural relations and mutual understanding between India and other countries, and promoting cultural exchange with other countries and people, besides developing relations with nations.

“I am extremely honoured by Indian Council For Culture Relations (ICCR), India’s apex body on the promotion of great Indian culture across the world for including cinema, and I am deeply honoured for being the first person from the Indian film industry to represent the cause of this industry in the overall cultural promotion globally. I will perform my duties as a cultural ambassador representing the film industry to the best of ability,” Agnihotri said.

Agnihotri started his career with advertorial agencies and moved to producing and directing tele-serials. He debuted in Bollywood with the crime thriller Chocolate (2005) and went on to direct multiple films. In 2017, his first short film Mohammad and Urvashi won the Dadasaheb Phalke Award for best actor.

Agnihotri studied at the Indian Institute of Mass Communication before enrolling at Harvard Extension School for a Certificate of Special Studies in Administration and Management.In interviews with media, he has also mentioned Bhopal School of Social Sciences and Jawaharlal Nehru University among his almae matres.

In 2017, Agnihotri was selected as convenor by the Ministry of Information and Broadcasting in the preview committee of 48th International Film Festival of India. The same year, he was selected as a member on board of India’s Central Board of Film Certification.

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